Professor Jillian Gordon

Deputy Director – Deep Tech Innovation Centre
Professor of Entrepreneurship, Adam Smith Business School

Jillian Gordon is Professor of Entrepreneurship at the Adam Smith Business School. She joined the School in 2014 as Lecturer in Entrepreneurship and was promoted to Senior Lecturer in 2016 and to Professor in 2021.

Her research examines emerging entrepreneurial ventures, digital entrepreneurship, fluid ethics and wealth recycling. She is particularly interested in how the practice and logic of entrepreneurship translate across social contexts, and in how high-net-worth entrepreneurs accumulate and recycle finance, know-how, know-who and reputation. Her work has been published in leading international journals including Business History Review, Business History, the Journal of Business Ethics and Human Relations.

Jillian is co-investigator on a €4.5m Horizon 2020 project on the legitimisation of new technologies, with colleagues in Denmark, Finland and Sweden, and on a €1.2m EU project supporting data-driven entrepreneurship across European universities. As the School’s Director of Learning and Teaching from 2019 to 2022 she set its learning and teaching strategy, and she has long worked with industry to design and deliver entrepreneurship education, from undergraduate to MBA level.

Selected publications

2026Scottish Deep Tech Report 2026ReportPublisher

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